Monday, 11 February 2019 14:05

The $3 trillion next generation: Why Millennials won't invest like their parents

Whether or not you subscribe to the view that today’s youth are an entitled, smashed avocado-eating, device-obsessed group, it won’t be that long before they move from being just consumers to being investors. And this they will do very differently from their parents and grandparents.

It seems these investors of tomorrow will have a more of a social conscience.

Conventional wisdom says that more than $3 trillion will be transferred from Baby Boomers to Millennials or their older siblings, the Generation Ys, in the next 20 years. It will produce a different kind of disruption than the one technology is currently creating. But its impacts will still be significant.

Understanding how this younger generation will invest is increasingly exercising the minds of those looking to capture this market.

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